+27% cohort LTV in 90 days
Plateaued LTV? We rebuilt the revenue flows, launched a campaign engine, and held unsubscribes under 0.2% while doubling contribution.
Lumen & Loom - sustainable apparel
View the playbookEvercurrent.agency - Lifecycle retention for DTC
Grow repeat revenue with automated email + SMS systems.
We grow repeat purchase revenue and LTV with lifecycle email systems (flows + campaigns + measurement). Every engagement delivers flows, campaigns, and measurement in 60-90 days.
For DTC brands with traffic + sales but weak repeat purchase performance.
- Flow revenue share
- 38-64%
- Cohort LTV lift
- +27%
- Send volume growth
- 2x
Refill SKU brand doubled revenue from automation in 60 days.
Apparel client gained 27% LTV in 90 days while keeping unsubscribes at 0.18%.
Scaled campaigns without hurting deliverability for a CPG subscription.
What we set up for you
- Automated email systems built for your top products, promos, and retention plays.
- Campaign engine that ships a 90-day plan with creative, offers, and tests.
- Revenue dashboards that show flow share, LTV lift, and list health at a glance.
- Retention workflows with agendas, recaps, and next actions run by our team.
Mobile summary
Need fast answers?
Book a quick strategy call and we'll review your flows, deliverability, and the fastest way to grow repeat purchases from your phone.
38-64%
Refill SKU brand doubled revenue from automation in 60 days.
+27%
Apparel client gained 27% LTV in 90 days while keeping unsubscribes at 0.18%.
Who we work with
Brands that benefit the most.
You don't need another agency deck - you need a retention partner who understands your revenue model and can operate independently.
- Shopify or DTC brand with consistent traffic (250+ orders/month) but plateauing repeat revenue.
- Existing Klaviyo (or similar ESP) data with gaps in flows, segmentation, or deliverability hygiene.
- High-margin SKUs, subscriptions, or bundles where a 10% bump in LTV moves overall growth.
- Lean growth teams that need a retention partner who can own strategy, creative, and ops.
Services
Email first. Lifecycle always.
We build the revenue-critical flows and campaigns first, then layer SMS, push, and onsite extensions once the foundation is compounding.
Email + Lifecycle Systems
Automated email flows and campaigns that grow repeat revenue 10-30% within 60-90 days.
- High-impact revenue flows installed + QA (welcome, abandon, post-purchase, winback).
- 90-day campaign calendar (offers, creative, and testing plan).
- Deliverability + list hygiene rituals (warmups, suppression, compliance).
Retention Operations Support
We run the weekly segmentation, testing, and reporting cadence so you stay focused on new creative and offers.
- Optimization sprints (hypothesis -> test -> recap).
- Revenue + LTV dashboards (flow share, cohorts, list health).
- Actionable weekly recaps (next steps, owners, deadlines).
SMS & Push Upgrades
Layer conversational SMS, push, and onsite triggers once email is compounding to extend every lifecycle moment.
- Two-way SMS concierge (human replies for VIPs).
- Behavior-led push + onsite (triggered nudges, reminders, promos).
- Consent + compliance playbooks (TCPA, carrier, platform rules).
How we work
An operating cadence you can rely on.
Every engagement follows the same sequence so your team knows exactly what's shipping and when.
Audit & Scorecard
List health, tracking, attribution, and missed revenue opportunities mapped within 10 business days.
Foundations
Domain + deliverability, capture, creative system, and KPI targets locked before scaling volume.
Lifecycle Engine
Flows, campaigns, and revenue intelligence dashboards deployed and stress-tested.
Optimize & Scale
Weekly ops rituals, experiments, and segmentation roadmaps that keep the list compounding.
Why Evercurrent
Built for operators, not vanity metrics.
We measure success by repeat revenue and LTV. Here's how that looks when we're embedded with your team.
Systems first
We build the revenue flows, monitoring, and reporting before sending more campaigns - no spray and pray.
Revenue accountability
Every engagement ties back to LTV, flow share, and cash collected, not vanity opens or impressions.
Retention experts
We stay in lifecycle. Acquisition, ads, or random projects get declined so your team knows our focus.
Operator mindset
We work like an embedded retention lead: agendas, retros, and decision logs that keep stakeholders aligned.
Case studies
Proof built on relationships.
Every engagement starts with a lifecycle audit and evolves through collaborative sprints. We publish the metrics that matter.
Browse case studiesSustainable Fashion
Lifecycle rebuild lifted revenue 23% for Lumen & Loom.
Audit -> Sprint -> Retainer rewired lifecycle for the regenerative apparel brand.
Outcome: +23% revenue lift
Read the case studyWellness Subscription
Habit Coach Co regained retention rituals with coaching journeys.
Concierge SMS, habit stacking, and progressive profiling boosted subscription saves nineteen percent.
Outcome: +19% subscription saves
Read the case studyFood & Drink CPG
Gather Goods pulled repeat orders forward with dynamic bundles.
Recipe storytelling, reorder intelligence, and deliverability guardrails raised bundle AOV and cadence.
Outcome: +22% bundle AOV
Read the case studyResources
Give your lifecycle team a head start.
Guides, templates, and email designs from the Evercurrent operating system.
Retention Systems Blueprint
How we install the Evercurrent operating system across email, SMS, and push.
View the collectionLifecycle Design Library
Reusable blocks, typography, and hierarchy patterns for lifecycle conversions.
View the collectionNext step
Audit your lifecycle program with Evercurrent.
Get the lifecycle scorecard, roadmap, and revenue model that powers every engagement. We uncover quick wins within 10 business days.
Prefer email or phone? Reach us at hello@evercurrent.agency or call +1 (401) 992-5475.